Applied a small amount about ten minutes before and the difference in control was noticeable without any numbing feeling. Nice that it's water-based too, so cleanup was easy and it didn't leave anything sticky behind.
I was skeptical about delaying gels, but this one actually helped me stay in control without killing the sensation. The water-based formula rinses off easily and doesn't leave that sticky residue I've had with others. A little goes a long way, so the tube is lasting longer than expected.