The plush is genuinely soft, way softer than I expected for a keychain, and the little bear detail makes it a fun little thing to clip on my bag. Wish the ring itself felt a bit sturdier, but for the price it's held up fine so far.
The little bear is way softer than I expected and the ring hardware feels solid, not flimsy. It's a fun, cheeky touch clipped to my keys, though the plush does pick up lint pretty fast.